1 in 5 Americans say they've listened to podcasts in the last year, the biggest jump we've seen yet--and, now anyone can make a podcast and publish it. What does the future look like for how audio content gets distributed? And what will it take to make this a sustainable business for podcast--and broadcast--producers? Kerri Hoffman joins us from PRX to share her vision. She was one of their first employees, and has just been named CEO.
You can also read the edited & condensed interview in Fortune.com MPW.