The go-to gift for birthdays, Valentine's Day, and "congratulations!" days...is flowers. It's estimated to be between a six and eight billion dollar business. But have you ever stopped to think about where those flowers come from? If you shop natural grocery stores, boutique flower shops, or live in a field of flora, you can find flowers whose origins may be close to home. But for most of us...it turns out that at least 80% of cut flowers sold in the US are shipped from overseas. Christina Stembel, the founder of Farmgirl Flowers thinks the flower industry could use a re-fresh.
Listen to the interview at the link above, or read the edited & condensed interview on Fortune.com